There’s a temptation to be secretive, to keep your cards to yourself. You’ve developed something new: an idea, a process, a product. You’re proud of it, and you want to protect it.

That’s natural.

But a real pro realizes that’s not good enough.

The professional recognizes that it’s critical to show your work.

Your audience expects it.

To refuse is offensive. It says that you either can’t trust them or don’t think they’re smart enough to understand. Neither are usually received well.

Decide to turn pro.

– Cite your references.

– Identify your assumptions.

– Explain the formulas behind your charts and graphs.

Don’t be afraid of the debate that’s likely to follow. It might be painful in the moment, but your idea will be stronger for it.